An Internet Protocol address, also known as an IP Address, is the location that identifies your computer. It can be best thought of as a mailing address to your home or business.
When sending out a request via the internet, your computer tags the ‘return address’ so that other computers or servers will know where to send back that information.
IP Addresses are unique to each computer like a thumbprint. Services use IP Addresses to serve up personalized information like local results or follow you around with targeted advertising in display networks.
You can analyze IP addresses that visit your website to know where your users are visiting from. Note: users can use services like a VPN or Proxy server to hide their real IP address. This is known as obfuscation.
Use our Free IP Checker to check your own IP Address: